How to Create an Amazon Seller Account for Free (Save $39.99 Per Month)

Amazon offers two types of seller accounts: Individual and Professional.

The Professional account costs $39.99 a month, which is enough for many beginners to think twice about setting up their account. In this guide, I’ll show you how to set up an Individual account so you can get started today without any upfront charges.

Please pay close attention and follow the steps exactly or you will be charged the $39.99 even if you choose Individual.

There is a quirk in the registration process that is forcing many people who want Individual accounts to pay the $39.99 fee anyway. You can request a refund immediately after, but following the steps below will ensure you don’t have to deal with this unnecessary headache.

Before we dive in – make sure you check out our Best Sellers Lab before getting started on Amazon. It includes a challenge to sell $250+ in your first 30 days and over 100 product leads a month. Big Black Friday deals currently available.

Which account type do you want?

The account type that will let you get started selling on Amazon for free is called the “Individual seller account.” This account type has some limitations as compared to the account that has a monthly fee (known as the Professional seller account), but it’s perfect for someone who wants to get started without spending any money right away.

You can also read a detailed discussion about the difference between the two seller account types in this post.

Keep in mind that you can upgrade or downgrade at any time. So if you are on the fence, I highly recommend just signing up for the Individual account now rather than putting this off for later so that you can think about the decision more.

Setting Up Your Free Amazon Seller Account

If you decide on an Individual seller account, all that’s left to do is sign up.

You can sign up for an individual seller account at

Once you click that link, do not click the button that says “Start selling”!

The button starts the process of setting up a Professional account and will open a registration screen like this:

If you enter your name and email here and click next, your email will be connected to a Professional account even if you back out and try to start over for an Individual account.

The correct link to click (as of February 2020) looks like this:

If you aren’t looking for it, it’s very easy to overlook the link for the free Individual Seller account!

If the page is updated and looks different for you, you’re looking for a link that says “Sign up to become an individual seller.”

If you can’t find the link, use the “find function” to identify the sign-up link.

You can do that by holding down control (command on Mac) on your keyboard, then press “F”. So press “Ctrl +F” or “Command + F” and you’ll be able to do a search. Search for “individual” and scroll through the results and one should be the link to sign up as an individual seller.

After clicking that link you will be walked through the process of setting up your Amazon Seller account. As you can see as you go through the process, there is no monthly fee.

Why is Amazon asking me to pay $39.99?

If Amazon is asking you to pay $39.99 despite clicking on the right link, it means that at some point in the past you started the process of setting up a Professional account.

Once you do that, the best route to go is pay the $39.99 fee, downgrade the account, and request a refund.

During our Launch Accelerator in February 2020, one of the new sellers had to deal with this unfortunate issue – that’s how we figured this out.

With her permission, here is the email that she received from email when trying to get an Individual account but being asked to pay:

In the blue box you will note it says to “choose the Individual plan after clicking on “Start Selling” – this is wrong and exactly how you will end up in this situation in the first place.

If you do find yourself in the position of needing to downgrade your seller account, the Amazon help article is here. Note: you will need to login to Seller Central to open this link.

If you follow the advice above from the beginning of this post, you should be able to avoid all this though!

It may be worth clearing your browser cookies before even clicking on the Individual link and registering for an account too.

Any questions?

That’s all there is to it.

For some reason, the link to sign up as an individual is somewhat hard to find.

For some reason, it’s also really easy to get stuck with paying for a Professional account even if you want an Individual account.

Hopefully finding this post helped to simplify the process of signing up for you.

After you’ve set up your seller account, you’re going to need to find some items to sell.

Check out this blog post if you’d like to learn how you can get your first products in the next couple days: How to Sell on Amazon for Beginners – The Ultimate Guide

12 thoughts on “How to Create an Amazon Seller Account for Free (Save $39.99 Per Month)”

  1. This “quirk” drove me crazy as well. I must have created at least 5 different accounts trying to avoid the unexpected prompt to pay the 39.99 for a pro account even though I chose “individual plan.” I finally used firefox instead of my usual chrome browser I used to unsuccesfully register with prior. I was able to avoid the 39.99 prompt by clicking on the “view prices and plans” link. Then clicked the individual plan and was finally able to register for the intended individual account without paying the pro fee and having to downgrade and then request a refund.

    So in short:
    1) different browser
    2) prices and plans link
    3)individual plan

    1. Hi Joy,

      Thanks for sharing your experience, and how you were able to get it working.

      Best Regards,

    1. Hi Kayla,

      We just did an update to this post to answer this question. Please see about half way down for some more details on options.

      Best Regards,

  2. Same problem as the preceding seller: I followed the individual seller link and it still took me to the pay page….

  3. Thank you for such helpful info:) I have a book published by amazon. A buyer posted a bad review about poor printing. Can this review be removed? How can I send the buyer get a new copy

    1. Thanks for your comment. It is very unlikely that you will be able to get that review removed, but you can always submit a request to Amazon and ask. If you want to send them a new copy, then you could try looking up their original order details and contacting them to let them know you’ll be sending a replacement.

      Best Regards,

  4. I found the individual seller link, however when I click it, this pops up with credit card info to fill out……..
    You will be charged 39.99 USD as the monthly fee for selling in North America. This subscription fee will be charged as soon as you complete the registration process and every month thereafter.

    1. Hi Cynthia,

      We just updated this post with current info on how Amazon recommends solving this. Please take another read through this post for details.


  5. Hi Ryan,
    Thank you so much for everything you do!

    I was trying to avoid the fee and clicked on the link you provided but it still took me to the paid service for sellers, wanting to charge $39.99.

    1. Hi Gwendolyn,

      Thanks for your comment.

      Once you got to the page on Amazon, did you click the link to sign up as an individual seller? Just want to confirm, as there are multiple links once you are on Amazon’s page.

      Best Regards,

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