Looking for a consistent, replenishable source of high-profit products to sell on Amazon?

Our Wholesale training program reveals our strategies for building a 7+ figure wholesale operation - including the secret to getting good accounts to say yes to working with you.

Looking to scale your business with a consistent source of products but want to make sure you don’t get scammed and lose all your money?

We believe that selling things online is one of the best business opportunities that has ever been available for the average person. The upside to this business model is in the 7-8 figure range, but there is virtually no barrier to entry.

Anyone who has the desire to be their own boss can start an online selling business with good odds of success – and you don’t have to have lots of money to be successful. In fact, we help people start with no money at all on a regular basis.

Whether you are a teenager trying to pay for college (or skip it altogether) or a retiree trying to earn more for a better retirement, you can use simple principles and techniques to make good money selling on marketplaces like Amazon while limiting your downside risk.

We have a proven system that we recommend following that will help you avoid mistakes and wasting money while making sure you never find yourself stressed out or “in over your head”.

The goal of this system is to help you build a business that can earn you a full-time income while at the same time freeing up your time to spend doing things you love with people you love. While a big piece of what we want to help you achieve is time-freedom, we also think its important that you’re having fun when you do work – not feeling stressed and burnt out.

The challenge in all this is finding things to sell, and many people mistakenly think that to sell something online they need to create their own products and brands. This is an option in the long term, but one we generally recommend avoiding until you develop a lot more experience.

In the meantime, we recommend focusing on selling existing products from existing brands. You can still achieve millions of dollars in sales doing this, and you still get all the benefits of sourcing in bulk and automation potential.

Existing products mean less stress & more fun...

While developing your own brands is a great long-term strategy, selling existing products from existing brands is a smart way to get your business off the ground…

The product listings already exist - all you do is add your inventory!

The buyers already exist too - focus on products with proven demand.

This translates to less risk - and stress - for you and your business.

From Leftover Textbooks to Bulk Ordering Furbies - My Strange Road to Wholesale

I got my start selling online when I got a very low offer on some textbooks I was trying to sell back to the campus bookstore in college. After paying so much for them just a few months earlier, I knew that there had to be people out there willing to pay quite a bit more than I was offered.

I decided to list them for sale online, and it wasn’t long before I sold them for significantly more than the original offer. This is what led me down the rabbit hole of selling things online.

For years, the business was just me going to local stores and sales to find products that I could resell at a profit on marketplaces like Amazon and eBay. I’d head out to a store like Walmart, comb through their clearance and sales racks looking for items that would sell for full price online, buy them, and then sell them.

This process is called “arbitrage” – and to this day my business still sells millions of dollars worth of products sourced in this way every year. If you are just starting out and have limited cash to invest or not very much experience, I highly recommend checking out our Complete Arbitrage Playbook.

Arbitrage is a great choice for anyone looking for a low-risk way to get started with limited funds, but finding products to sell is very time intensive. You (or someone who works for you) needs to be regularly out in stores and scanning new products to keep your inventory levels high.

When you find a product, there is often a limited quantity available for purchase – and once you buy them, there is a very good chance that you’ll never find them at a profitable price again.

Back when I was only doing arbitrage, I remember I’d often wish I could buy more of a great deal I found. I’d find some product that would sell really well, then spend tons of time going to other nearby stores trying to find more of them. At the time, I thought that this was the only way I could get “bulk” products.

Like many people, I assumed that working directly with manufacturers and distributors of the brands – just like the stores I was buying from were doing – was out of reach.

The more I looked into it, the more I started thinking that it couldn’t hurt to try reaching out to some brands. After implementing some systems for the arbitrage side of my business and hiring people to help run them, I turned my sites on getting some wholesale accounts not knowing if I was wasting my time or not.

As it turned out, this was one of the best decisions I ever made.

Within just a few weeks, I had my first account lined up. Things quickly snowballed from there – one of the orders that really stands out from that first year trying wholesale was a bulk order of Furbies.

We’re now ordering $xxxxx from our wholesale suppliers every single month.

If you would go back in time and try to tell me that this is where wholesale would lead, I wouldn’t believe you. I was just trying to set up some replenishable inventory to help keep inventory in stock more regularly.

As it turned out, wholesale became a key step on what I now call my Stairway to 7 Figures with online retail.

Imagine getting more of your best-selling products with the click of a button or a simple phone call...

Take a minute and imagine being able to call up a representative for a manufacturer of a popular product to order that product in bulk to sell at a profit on Amazon. These are products that you don’t have to do any marketing for – the demand is already there. You just need to get them listed for sale on marketplaces like Amazon.

This method of sourcing products is how we’re sourcing the majority of the products for my business – and the benefits are numerous. It’s low stress, it generates a healthy profit, and it can be scaled to virtually any level.

The Stairway to 7 Figures: A Smarter Way to Build a Million Dollar Online Selling Business

The idea behind the Stairway to 7 Figures is simple – don’t try to skip ahead to complicated strategies that you aren’t actually ready for.

Focus on selling existing products with proven demand in the beginning.

Start with arbitrage to get your first products, then when you have more money and experience work you way up to wholesale. Over time, you can start thinking about building your own brand.

Flipping and arbitrage offer a lot of benefits – you can start with any amount of money, you don’t need experience to be successful, you can get a product listed for sale on your first day, and there are no gatekeepers to get around. With these strategies alone (and some hustle), you can earn a full-time living.

While the deal-hunting aspects of flipping and arbitrage are a lot of fun, if your goal is to maximize your earnings while freeing up as much of your time as possible, you’ll eventually find that these strategies have their limits. They are time intensive and product availability isn’t always consistent. Sometimes you’ll have tons of products, other times you’ll struggle to find things to invest in.

This is where wholesale sourcing comes into the picture.

When you have the money to place a bulk order and enough familiarity with the marketplaces and systems to feel confident managing larger quantities of products, wholesale is the key to maintaining the benefits of selling existing products from existing brands while unlocking the benefits that come with being able to order products in bulk.

When you set up an account with the manufacturer or a product or one of their authorized distributors, you can order that product in bulk quantities to resell. You can still do product research to make sure that you’ll be earning a profit and that the product will sell regularly – and once your inventory runs low, you can just order more.

Once you set up a wholesale account, you can maintain that relationship for a very long time. We have been placing regular orders from some of our wholesale partners for years.

You get all the strategies we're using to sell millions a year via wholesale!

Introducing: High Output Wholesale Accelerator

Wholesale does not come without its own challenges though.

The two big issues that people new to wholesale deal with are:

  1. Finding suppliers that are willing to work with them that also have products that can resold at a profit.
  2. Processing and managing bulk shipments of products – going down this road often requires graduating from selling out of your living room (or kitchen if you are like I was)

This is why we put together a program we call our High Output Wholesale Accelerator.

This program is designed to show you everything you need to know about starting and scaling a successful wholesale sourcing operation, including:

  • How to identify products and suppliers you want to reach out to
  • A step-by-step process to maximize the amount of suppliers who agree to work with you
  • How to quickly evaluate a “price list” to find the products you want to sell
  • How to place an order
  • How to prepare for an order and what to do when it arrives
  • When to place your follow up order
  • How to figure out how many units to order
    A lot more!!!

We’ve set the program up around the concept of getting your first (or next) good order placed within 3 months of starting the program. It’s designed to help you focus on one thing at a time to keep you from getting overwhelmed or skipping an important part of the process.

The first goal of this program is to help you get a good wholesale account set up and an order placed with them within 90 days, regardless of your current experience with wholesale. 

Once you get that first account, the goal shifts to leveraging that account into more and getting all your systems set up to make managing the backend simple.

If you have the time to invest, it’s possible to do all this a lot faster than 90 days. Some of our students have orders placed within a month and several accounts set up within their first 90 days.

Bulk sourcing means consistent, profitable sales...

Boxes in Warehouse

With wholesale sourcing, you enjoy the following benefits:

  • You can place orders in bulk – there’s always more available and you aren’t restricted to whats on the shelf.
  • Like arbitrage, you can establish your expected profit ahead of time.
  • The products you sell will have an established sales history.
  • Prices are often more stable due to MAP pricing policies – less risk of getting undercut by competition.
  • In general, there is usually less competition.
  • Get approved to sell restricted categories and brands on Amazon.
  • Once you sell all your inventory, you simply order more.

Plus with wholesale, you can find a product once and sell it indefinitely!

Getting Your First (Or Next!) Good Wholesale Account

One of the main things we’ll help you with is setting up accounts. This can be a major challenge for some people, but when you know what suppliers are looking for you can approach them with confidence and dramatically increase your odds of getting them to say yes to working with you.

If you’ve never gotten an account before, we’ll help you get your first. If you already have some wholesale accounts, we’ll show you how to leverage those into even more.

We’ll also help you make sure the companies you are working with are legitimate suppliers offering products worth selling to help you avoid making a mistake and losing money.

When we say “good”, the main criteria we’re looking at is how much profit their products can earn you each month. There are many wholesale accounts out there that will get you sales without profits – we don’t want that (unless the plan is to leverage the account into more accounts in the future).

This program will help you...

  • Streamline the process of finding profitable products…
  • Increase the amount of suppliers who say yes to you…
  • Dramatically increase the amount of inventory you control over time…
  • Increase sales and profits…
  • Save time!!!
Boxes in Warehouse

And help you SKIP...

  • Long hours agonizing over what the “right” product is…
  • Bad investments into products that won’t actually sell…
  • Problematic suppliers…
  • All the time you’d otherwise waste on “PLANNING” to “START” wholesale!!!

Why enroll when you could try to figure it out yourself?

When we’ve talked to potential students who were on the fence about signing up for our program, they often cite a concern that signing up will be a waste of money because they could just figure it out themselves.

You don’t need our help to get a wholesale account, but there are a few reasons you may want to consider signing up rather than trying to forge your own path.

First of all, your odds of success are higher. In follow up surveys we’ve done, we’ve found that the majority of our students have successfully placed a wholesale order whereas the majority of people who do not sign up never even tried to get one!

Second, one of the first things our students who had previously been trying to figure it out on their own tell us after they finally get an order placed is I wish I would have just signed up for this in the first place!

Instead of spending hours upon hours trying to find suppliers, write the perfect message, and deal with countless rejections without understanding why, we’ll walk you through this entire process – including how to position yourself as a desirable partner and giving you our outreach templates so you know exactly what to say.

Then once you do line up an account, we’ll show you how to identify the products that stand to make you the most money and focus on those.

In other words, the point of this program is to increase your odds of successfully getting an account, decrease the amount of time it takes you to do that, and maximize your overall profits as you get set up and scale.

Two Ways To Get Started Today

Base Program

Learn how to get your first wholesale account and scale.
$ 499 One-Time Payment
  • 8 Week Program
  • Replay of recent live Accelerator
  • 30-day guarantee

Base + Implementation Assistance

Our complete wholesale implementation program.
$ 499 X 3 Months
  • 3 Months of Weekly Implementation Assistance (Worth $999/m)
  • Priority Email Support
  • First Account Guarantee (See below)

About The Program

Our base-level wholesale program will teach you all the strategies we use for setting up accounts and scaling the wholesale side of your business. 

The content is set up in 8 weekly modules to help guide you through the process of getting your first or next account. These modules were recorded during a recent live version of the program.

If you want help implementing the strategies we cover as quickly and efficiently as possible, we also over an upgraded implementation program that will unlock:

  • Special accountability assignments for you to complete each week to ensure you are progressing towards your goal.
  • A weekly group coaching call with me (Ryan) or a top-level team member
  • Answers to all your questions within 1 business day (via email)
  • A personal critique of your “value prop website” to help you improve it and maximize its value

This package is designed to maximize your odds of success and ensure nothing comes up that trips you up and stops you from implementing the strategies you are learning from the main program.

If you sign up for the Implmentation package and complete all of the weekly assignments, we also extend a guarantee that you’ll get a good account and place an order within the 90 day program window. If you aren’t successful in doing this, we’ll refund 100% of your money!

Our Guarantees to You

Our base level Wholesale program includes our “I Can’t Get No Satisfaction” Guarantee. It’s a no-questions-asked, 30-day, 100% money-back guarantee. You can sign up for the program, watch as many lessons as you want, and get 100% of your money back within 30 days without having to explain yourself. 

We offer this because we know that one of the biggest barriers you are likely facing right now is a fear of failing or getting scammed and wasting your money.

If you choose to go with our upgraded Implementation package, we’ll take the guarantee a step further and guarantee that you get a good account and place an order within 90 days as long as you complete all the assignments.

If you complete the program and for some reason it doesn’t work for you, we’ll give you ALL of your money back.

Why choose Online Selling Experiment?

There are a lot of programs that promise to help you build an Amazon business. Here’s what makes us different:

1. We are Amazon Sellers first. 

You will be working with teachers and coaches who are actively selling on Amazon and using the strategies that are being taught. 

2. We give you behind-the-scenes access to our business.

We lead by example. When you work with us, you get the same training that we give to own teammembers. 

3.  We are successful with the strategies we’re teaching you.

Many people sell courses to make up for the fact that they aren’t earning enough from the strategies you are paying to learn. We’re selling 7+ figures each year from the arbitrage strategies we’ll teach you.


Below you’ll find answers to some of the common questions we get about wholesale in general and this program specifically. If you have any additional questions, please reach out to support@onlinesellingexperiment.com.

How much money do I need for this to be worth it?

I recommend having at least $1,000 available to invest in inventory after the cost of the course.

Should I start with arbitrage or go straight to wholesale?

This will depend from person to person.

We generally find that having at least a little experience with arbitrage to be helpful in the wholesale process. This is so you can have an understanding of selling on Amazon, and then you’ll be able to help brands do this as well.

With that said if you are starting with at least $1,000 and are convinced wholesale is the right model for you, then going straight into wholesale is reasonable.

Aren’t all the good accounts and products already claimed by other sellers?

No, there remains a ton of opportunities in helping brands sell more through online marketplaces like Amazon.

There are more brands getting started and that are growing each day, and all of these brands need a strategy to sell on Amazon. Selling to a wholesale partner is one of the easiest ways for them to get on the platform.

In addition, some brands will change their policies related to selling on Amazon. Some will go from not allowing Amazon sellers, to allowing Amazon sellers. Some will go from doing it themselves to working with wholesale sellers instead. All of these types of changes create opportunities for wholesale sellers.

In addition, not everyone’s definition of a good account is the same. Some sellers won’t pursue accounts unless they think they can generate $10,000 in profit per month. Other sellers will be looking for only $500 per month in profit potential. You’ll have to decide what a good account is for your business, but if you think $500/month sounds good, then you’ll have a ton more opportunities that other sellers are passing over.

Is this viable in Canada?

Yes, these same exact strategies can be applied in Canada.

How fast will I get my money back after I invest in a product?

With wholesale, we generally aim to buy a 30 to 45 day supply of inventory. This means that the money you invest in products will be recouped with profits in 45 days or less. Now there are times where it will be faster or slower than this, but that’s the average we aim for in my business.

How many suppliers do I need to contact before I get a yes?

For some this will be 1 and for others it will be 100. It’s really difficult to answer this question, but what I can say is that if you stick with the process you’ll find suppliers interested in working with you.

Also, inside the course we share 5 accounts that are pretty easy to open. The main purpose of these accounts is to help you be able to leverage those accounts into getting more.

What do you consider a “good” supplier?

At this point in my business, I’d consider a good supplier to be one that can generate at least $2,500 in gross profit per month.

When I started I considered any account that had the potential for $250 or more in gross profit per month to be good.

I’d recommend setting this low when you start to help build momentum. You can always raise the threshold later, and some suppliers will surprise you with how well they perform.

Will you help me get an account directly from a manufacturer?

We’ll show you the processes we use. So we won’t do the work for you, but we’ll show you how to go about it.

How much time will this take?

I recommend investing a minimum of 5 hours per week into your business. The more time you invest the faster you’ll see results, but as long as you have at least 5 hours available per week you will be able to make progress.

What tools will I need?

There are no paid tools that are 100% required for the course.

With that said, there are paid tools that more than pay for themselves as your business grows due to the amount of time they save. And they will 100% make your life easier.

We’ll share options for a product research tool, a price list evaluation tool, an inventory management tool, and a few others.

Again, we’ll share ways to do everything in the course without using paid tools if that’s the route you prefer.

Do I need an LLC to do this? What about resale certificates and other paperwork?

I’m not a lawyer so I can’t give official legal advice, so with that disclaimer, I would say an LLC is not required to start in this business. I started my business without an LLC and then implemented an LLC once I was seeing some traction.

You will need a resale certificate to work with most suppliers. This is a relatively easy process to register for that takes less than an hour. You’ll do it once, and you will have it for the life of your business.

Do I need a website for this?

We recommend having a website to help portray your business in a professional manner to companies you are interested in working with.

While not 100% required, it’s highly recommended.

And we share options for creating the site that are under $40 to get started, so the costs are quite small in comparison to the profit potential.

This is another thing you do once and won’t have to worry about for quite some time.

What categories will I be selling in?

This is up to you! We’ll make some recommendations about where to start and how to choose a category to focus on.

Who will you help me get an account with?

We share a handful of specific companies inside the course you can apply for accounts with. Most people who apply for these get approved. These accounts are to help you build momentum and be able to leverage into more accounts. There may be some products worth ordering from them, but that’s not the main reason we share them.

It’s helpful when talking with a brand to have other companies you work with, and that’s where these specific accounts we share come into play. You’ll be able to say you work with these companies and as a result appear more experienced to the company you are talking to.

Do you recommend using a prep center?

I think a prep center can make a lot of sense for many sellers. Especially if you have no desire to have a warehouse, or have lots of inventory coming to your home. So if either of those describe you then a prep center is likely a great fit.

Do I have to compete with Amazon?

You don’t have to, but there are times I believe it makes sense to. We’ll share our strategies for deciding if we’ll sell an item that Amazon also sells, and how we compete with them.

How many people are needed to make this work?

You can get started with just you. There’s no need to have a team in place to make this work. Some people will choose to add a team in the future, while others work this business themselves.

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