The OSE Philosophy...

Stop trying to find the perfect business and go make some money.

When I started Online Selling Experiment (OSE) back in 2013, I had just pulled the trigger on quitting my accounting job to focus on my online selling business full time.

At the time, I hoped that writing about what I was doing would help me stay focused and help other people see what was and wasn’t working.

I’ve learned a lot since then, and I’ve also interacted with thousands of people all interested in starting or growing a business of their own.

In working with so many people, I noticed a very common and troubling theme.

Almost everyone spent years working on starting a business. This work took on various forms: dreaming, thinking, planning, researching, reading, investing, buying, writing, networking, and more.

But profit was nowhere in sight.

In fact, a large amount of people that I’ve worked with have come to OSE after already spending several thousands on courses and business plans that didn’t yield any results.

This doesn’t make any sense.

If someone tries to convince you that your route to success should involve eliminating all your savings and maxing out your credit cards, you should run as fast as you can.

The philosophy here at OSE is simple, and can be summed up in three main principles:

  1. Start immediately.
  2. Profitable from Day One.
  3. Earn your way to the top.

The third one goes along with another theme that I talk about a lot – there are no short cuts!

If this sounds like what you are looking for and you’re looking for a place to start, I recommend reading about the Stairway to Seven Figures model that we focus on here.

Want to know more about me?

My name is Ryan Grant.

I grew up in a small town in Minnesota and spent my time doing things like growing pumpkins and participating in 4H.

My introduction to selling online happened by chance in 2008 while I was at college at Winona State University. I was trying to sell my used textbooks to a buy-back program, but the offer I got was extremely low – especially compared to what it cost to buy the books, even used.

I decided to try selling the books myself and was successful in getting more money for them. That got me thinking about all the other books that students were selling back at very low rates, so I started offering them more and then reselling them myself.

I did what I could to make money off that opportunity, and overtime I started to think about whether it could be done with products other than textbooks. That’s what led me to learn about retail arbitrage.

I continued to sell online through college, but when I graduated I took a full-time job as an accountant because I felt like I had to get a “real” job if I wanted to support myself. Like many people, I quickly grew frustrated with certain aspects of traditional employment, so I decided put more effort into my business.

I eventually realized that selling online full time was a viable option, and my last day of regular work was September 20, 2013. Making that decision was not easy, but it ended up being one of the best I’ve ever made.

At the time, I decided to write about my successes and failures via this blog. I’m proud to say that we’re now well into the 7 figures in annual revenue and have been since 2015 with very strong growth each year.

The business employs 8-10+ people depending on the time of year, which means that on most weeks I only have to work about 15 hours. I can also do most of this work remotely, which lets me travel much more than I was able to in the past.

I have many ideas for the future and will be writing about all of them on this site. If you are interested in trying something similar and learning more, I recommend heading over to the Start Here page.

Any questions?

Below you’ll find the answers to some of the most common questions I get. If you can’t find the answer you’re looking for, you can contact me directly.

If you are brand new to selling on Amazon, then I would recommend reading my blog post, How to Sell on Amazon – A Beginner’s Guide to Getting Started Selling on Amazon

If you know you want to start selling online, but you want help and guidance, I recommend my self-guided course Make Your First $1,000 Selling on Amazon. From setting up your seller account to finding profitable inventory to getting the right legal protection — it’s all there.

Here’s a couple other blog posts that should help:
What would I do with $1,000 and no prior knowledge of FBA? 
10 Tips for Sellers Just Getting Started Selling on Amazon

All you really need to get started is a smartphone or computer, and then a printer for shipping labels. Outside of that, there’s not much else that is essential to getting started. When first getting started I always recommend putting as much money towards inventory as opposed to products or services.

As your business grows, I definitely recommend getting tools in place to help you with your business. You can see all of the tools and services I use to sell on Amazon HERE.

Many people are looking to get an idea of how much money can be made selling on Amazon. To get a better idea of this, I recommend reading through some of the results posts here on this blog.

My business currently does over 7 figures in sales per year, and we are nowhere close to maxing out how much can be made selling on Amazon.

I’m honored that you’ve asked. Please send me an email to ryan@onlinesellingexperiment, and we can see if it’s a good fit.

I offer several coaching options, check them out here:

I get many requests every week to promote different products and services. I only promote tools that I use personally and believe add value to other sellers. You are welcome to email me the details ( but if it’s not something I end up personally using, I won’t be promoting it on this site.

I typically attend a limited number of conferences per year. If you are interested in having me speak at your event, please send an email with the details to me at

Things like:

  • Amazon FBA Reimbursements
  • How to get started selling on Amazon
  • How to outsource your Amazon FBA Business

Or just about any topic that I have written about on this blog 🙂

Not unless you have my written permission. You are welcome to link to any article on my site, but you are not allowed to reprint or republish any of my content unless you get my permission.

I’m open to it. Please send the details to